TOPIC ONE: SOCIAL LISTENING -- United Airlines If you've seen the news recently, then you're aware of the incident involving United Airlines and the passenger removal. If not, you can read the article here . This incident caused major outrage on social media and started a discussion on the rights of the passenger for airline flights. First off, United Airlines has not been known for being the top aviation company in the United States; Alaska Airlines usually takes the number one spot. Although United offers more than just international flights, I would say their value proposition lies closely around being the best at international travel. Because of this, they have built a reputation for being a good brand when it comes to long distance flight. But what people associated with their brand quickly changed when a forced removal of a passenger on their flight was recorded and went viral. Almost immediately, Twitter was blowing up with the new hashtag #newunitedairl...