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Social Listening

TOPIC ONE: SOCIAL LISTENING -- United Airlines


If you've seen the news recently, then you're aware of the incident involving United Airlines and the passenger removal. If not, you can read the article here. This incident caused major outrage on social media and started a discussion on the rights of the passenger for airline flights.

First off, United Airlines has not been known for being the top aviation company in the United States; Alaska Airlines usually takes the number one spot. Although United offers more than just international flights, I would say their value proposition lies closely around being the best at international travel. Because of this, they have built a reputation for being a good brand when it comes to long distance flight. But what people associated with their brand quickly changed when a forced removal of a passenger on their flight was recorded and went viral.

Almost immediately, Twitter was blowing up with the new hashtag #newunitedairlinesmotto, mockin…
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Introduction

TOPIC ONE: ABOUT ME

I was prompted to enroll in this course because I am interested in the field of marketing and acquiring knowledge to expand my resume.
I am currently a Business Administration major, but after I transfer, I will be changing it to Accounting.
I am most interested in learning about how to identify demographics, how to analyze a population, and how to adapt a marketing strategy over time.
Outside of class, I enjoy participating in the sport of Airsoft. The sport is similar to paintball, but instead of paint ammunition, the ammunition is plastic BB's.

TOPIC TWO: MARKETING IN THE NEWS -- Youtube TV


Recently Youtube has released a new service to compete with current TV service providers: Youtube TV. This article from Forbes discusses the main advantages and disadvantages of this new service, and also juxtaposes Youtube TV with current TV service providers.
The article begins by explaining the new service will be launched into five distinct markets including Chicago, L…