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Introduction


TOPIC ONE: ABOUT ME

I was prompted to enroll in this course because I am interested in the field of marketing and acquiring knowledge to expand my resume.

I am currently a Business Administration major, but after I transfer, I will be changing it to Accounting.

I am most interested in learning about how to identify demographics, how to analyze a population, and how to adapt a marketing strategy over time.

Outside of class, I enjoy participating in the sport of Airsoft. The sport is similar to paintball, but instead of paint ammunition, the ammunition is plastic BB's.


TOPIC TWO: MARKETING IN THE NEWS -- Youtube TV



Recently Youtube has released a new service to compete with current TV service providers: Youtube TV. This article from Forbes discusses the main advantages and disadvantages of this new service, and also juxtaposes Youtube TV with current TV service providers.

The article begins by explaining the new service will be launched into five distinct markets including Chicago, Los Angeles, and New York. Next, the article explains that the price for Youtube TV will be $35/month, which is lower than the industry average. It is explained that Youtube TV will be competing with "skinny bundle" service providers such as DirectTV Now and Sling TV. Finally the article explains that currently Youtube TV is only available on Windows and Mac PCs, which could possible limit its potential market.

The marketing challenge Youtube TV will face is content marketing. They will have to work to get their service to the right target audience as well as establishing themselves in the market.

The value proposition that Youtube TV is the ease of use, the low-cost, and the ability to customize the service. Because it only costs $35/month compared to the industry average of $40/month, Youtube TV will have a competitive advantage in regards to its competitors. However, since Youtube TV will most likely have the most customization in the industry, it will have a significant advantage.

From this article I learned that when you enter a market, it is important to find what consumers like and what they don't like before establishing your market strategy.

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